The Power of Scent Association -- Fendi Cologne and a 1988 Richard Marx Concert Connection

Recenly, I was at the grocery store and I noticed that a gentleman/customer was wearing a cologne that reminded me of Fendi. It was kind of heavy, but a pleasant sent. It had an extra bonus -- It reminded me of a Richard Marx concert that I attended, back in 1988 -- because I was wearing the expensive fragrance, only because it was given to me in one of those teeny-thin sample containers when I bought the concert tickets at the ticket place, at the department store called Hudson's (at that time). The memories that the Fendi fragrance prompted, in association with being at the concert -- was absolute and remarkable.

The power of scent, in association with the memorable events that occur while experiencing scents is fascinating.